About CPM Cost Calculator

CPM Cost Calculator is a set of free ad-spend calculators: CPM, CPC, CTR and ROAS for any campaign, and for online sellers the break-even ROAS, target CPA and CAC, and the most you can pay per click. Every formula is shown, and everything runs in your browser with no sign-up.

Paid products on this site: Ad Profit Planner (.xlsx) ($19). The free tools stay free and don't need an account.

Who makes it

CPM Cost Calculator is made and sold by Valcenra, LLC, 7228 Wadebridge Drive, Canton, MI 48187, USA. Contact: valcenra.com/contact.

Last updated 28 September 2026.